Mobile Marketing Plan
United by Blue
The Challenge
United by Blue is an apparel company and a mighty defender of the world’s waterways. For every purchase that is made, the company removes one pound of trash from waterways. In other words, they are legit saving the world.
For this class assignment, the challenge was to develop a mobile marketing plan for the company including an SMS program and a content and advertising strategy for social media. I also threw a VR implementation idea into the plan.
Highlights
SMS Program
Set the goal to build a database of subscribers so that United by Blue could tap into the inherent strengths of SMS marketing including the ability to be timely with messaging, to build brand loyalty, and to optimize on the fly.
Set up the program to send 4 text messages a month with content ranging from mobile coupons, eco-volunteer opportunities, and exclusive early access to new clothing lines.
Sample copy:
Ready to make an impact? Click below to order your DIY Cleanup Kit. Leave the world better than you found it!
Campfire season is here! Be the first to check out our new line of hoodies.
Social Media Strategy
Targeted Instagram, Pinterest, and Facebook because the target market was between the ages of 18-44 and mostly female.
For Instagram: Developed posts that featured quotes from leading ocean conservationists superimposed over high-quality imagery of the world’s oceans.
For Pinterest: Created a mixture of content that was either infographics or featured pins of relevant merchandise.
For Facebook: Developed a mixture of organic posts including educational and brand-building content and highly targeted carousel ads through Facebook advertising.
Sample copy:
What can you do for Plastic-Free July? Quit the big four of single-use plastic: coffee cups, water bottles, plastic bags, straws. Surf over to unitedbyblue.com to shop our #quitsingleuse starter kits.
“The greatest threat to our planet is the belief that somebody else will save it.” - Robert Swan
Presentation to Stakeholders
10 minutes to spare?
Or are you curious about what I sound like?
Check out the video presentation I created to pitch the mobile marketing plan to stakeholders below.